I stumbled upon jamesclear.com while researching a future blog post and I was struck by the effectiveness of this pop-up window:
It seems like every retail site has a pop-up window upon entry these days. Most of them offer 10-15% off (barely covering sales tax) in exchange for your email address.
This is different. James Clear has a gift for you and wants to know where to send it. He isn’t asking for anything in return (not overtly). And he clearly states why you should want the gift – it will help you to build better habits and improve performance. The only thing I would change would be to shorten the copy.
Clear seems to carry this “let me tell you what I can do for you” theme throughout his site:
What a great example of putting the audience first and trying to be truly helpful, rather than just selling. Clear’s tactics won’t work in every situation, but I applaud the fresh, helpful approach!