Keep seeing “Meerkat” pop up in your social media feeds? Wondering if you need to care? Here’s a quick cheat sheet to give you some background:
What is it? Live streaming video that people can watch from any device. Using the app, the Meerkat website says you can start the stream with one click and it appears instantly on Twitter.
The “Rules of Meerkat” page provides a few additional details:
- Everything that happens on Meerkat happens on Twitter.
- Streams will be pushed to followers in real time via push notifications.
- People can only watch it live. No reruns.
- Watchers can restream any stream to their followers in real time.
- Scheduled streams will be distributed in the community by their subscribers.
- Your own streams can be kept locally on your phone, but never on the cloud.
- Everyone can watch on web.
- Be kind.
The Meerkat website is awe-inspiring in its simplicity (see the screenshot above). In a world of so many overly complex business models, this is a fantastic example of how simplicity wins. Meerkat certainly won SXSW this year, with a little help from Twitter.
Who created it? Ben Rubin is being credited as the founder of Meerkat, a side project that took off in just the last few months. He’s worked on several start-up ventures and spent some time at Intel (Ben’s Public LinkedIn Profile).
Why it should matter to marketers? Because it combines Twitter and video in a way that wasn’t possible before. Think of all the situations where you might live tweet an event or create and post a video. Now, if you want to, you can combine those two things in a live video feed. Econsultancy did a nice post of eight ways brands might want to use Meerkat, including:
- Live product demonstrations
- Live events
- Live interviews
- Live product launches
Read the full post here.
I never think new apps are going to explode as fast as other people think they will, but I am often wrong. Are you planning to use Meerkat in your professional life? How?